Monday, October 5, 2009

Marketing for Social Good

Last week, Aquent sponsored a webcast titled, "Good Marketing: Marketing for Social Good."
It's part of a program put together by the American Marketing Association, and the presenter was Nancy Goldstein from Compass (x) Strategy in Chicago.

Very interesting topic, as many companies are starting to focus on sustainability projects, designing for 'good,' and investing in cause marketing and corporate-sponsored foundations.

Link to the presentation can be found here.
Link to other upcoming AMA webcasts can be found here.

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