Thursday, November 5, 2009

A Simple, But Very Effective, Idea

Volkswagen has launched a web site called - with the notion that, "Fun is the easiest way to change people's behaviour for the better."
As simple as the theory is, it's spot on, as evidenced by the viral nature of the site's current videos.
Apply the concept to today's burgeoning issues, and who knows what we can accomplish.

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