Monday, November 23, 2009

Notes from 11/20 OCA Meeting

No new members to report, but... we did get together and talked about resumes, social media, and the Taproot Foundation.

Paul Verner recently attended ProLango's resume writing 2.0 workshop, and he shared some his newly learned insights with the group:
- Write your resume for the recruiter, not the hiring manager. The purpose of the resume is to get you the interview.
- Contrary to popular belief (and all of us in the room last week), ProLango suggests 3 pages if you have more than 5 years of experience, 2 pages if you have 3-5 years of experience.
- Focus on keywords that tie to the job description. Repeat them within the resume, as current automated readers pick up on these (and the number of times they occur) and will flag your resume as one that is a good match.
- Not rocket science, but identify "tasks and results." Use percentages and dollar figures to highlight sales, cost savings, etc. - what you contributed.

Social Media
Gayle Rose asked if any of us had examples of Social Media case studies. We were able to quickly pull up several examples online (and sites with lists of hundreds of examples).
My favorite of the past year: Crispin Porter's "Whopper Sacrifice," which won a 2009 Cannes Titanium Lion, and asked, "What do you love more, your Facebook friends or the Whopper?"
233,000 friends were dumped in just over a week. I wish I'd known when this launched... I could have cleaned up my Facebook account and gotten a burger (or 3).

Taproot Foundation
Duane Hobbs recently started working on a project for the Seattle chapter of Lighthouse for the Blind. It's always nice to hear how some of us are putting our skills to good use.

Reminder... No meeting this week, 11/27, due to the Thanksgiving holiday. We'll reconvene next Friday, 12/4.
Have a safe and fun Turkey Day!

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