Friday, July 31, 2009

Notes from 7/31 OCA meeting

Great discussion at Friday's OCA.

Thank You letters - - How formal do we make them? Is there a risk with inserting some personality?
Group consensus: Err on the side of formality, but there's a need to stand out from the crowd - and if there was some rapport with the interviewer, be yourself. But... be mindful that letters are often forwarded. Don't cookie cutter them. Personalize each to a degree with something pertinent that was discussed with each person.

Great brands / brands that we admire? - a common interview question with marketing / advertising positions.
Talked about some of the brands we admire, even if we don't connect with them personally.
Honorable mentions included:
Dove -- Real Beauty campaign, and the brand extensions into social programs: Dove Self-Esteem Fund, and Moms & Mentors.

Apple -- Such a simple, brilliant brand which is driven into everything they do, from tv spots to the in-store experience.

Burger King -- hits the target (young males) at its core, and its agency, CP+B, has affected everything from social media (Facebook's Whopper Sacrifice campaign, which won titanium and gold at Cannes) to the chain's in-store communications.

Red -- bringing together multiple - and sometimes competing - brands (Apple, Microsoft, Starbucks, Converse, etc.) with a united cause. One word: INSPI(RED)

MADMEN -- Season 3 starts Aug 16
If you haven't seen this show, you have 2 weeks to catch up. Seasons 1 and 2 can be rented at Netflix or seen on Comcast OnDemand.

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