Topic: Seriously zeroing in on a target.
We've talked about this before so many of you already know the concepts. The challenge is never really knowing what to do it's in being motivated to do it and staying motivated enough to follow through. Crisis is always pretty motivating. When you don't have any other choice but to act people usually act. It's always a little disappointing when we look back and say to ourselves "what took us so long?"
This week, first we'll kick around the concept of targeting for anyone that doesn't already know the reason for and the power of having a clear target. Then I'm going to issue a challenge. And we're going to work on it together. (You'll be able to meet it. The real question is will you follow through and do the work?) Hint: the challenge will involve acting on your targeting.
OK, It will be first to identify the target organization, then the target role you want, then to find out who hires that target role. And then… Well, that's where the fun begins.
WHAT YOU NEED TO DO TO GET THE MOST OUT OF THE MEETING:
Be awake. (But since we meet at a coffee shop you'll be fine.) A computer would be handy.
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