AgencyTwoFifteen has just launched a campaign for Microsoft's KIN, a new Windows phone "designed to handle busy social lives - online and off."
The campaign, initially consisting of videos posted on Facebook.com/KIN, is already being talked about and shared on AgencySpy, YouTube, Creativity, etc. The fact that the launch of the ads coincides with the launch of a rebranded agency doesn't hurt. (AgencyTwoFifteen has just parted ways from McCann, where they were known as T.A.G., and now operates under the bigger umbrella of holding company Interpublic.)
Given the product, it's a smart (and interesting) way to create buzz and to generate a following of targeted consumers who will want to keep track of Rosa, the campaign's hero and anointed "socialogist." Rosa will use the phone to validate her friends, making visits in a documented journey around the country.