So began the talk tonight by Seattle's own Larry Asher (Workerbees, School of Visual Concepts, and a supporter of OCA) about "20 things you need to know to get a job in advertising".
My abbreviated take:
The traditional model of advertising is fast on its way out, so it's important to immerse oneself in understanding and participating in the change that is occurring. What's coming? Digital, mobile, social. And who knows what else. What do you need to succeed? Ideas, strategies, and the soft and hard skills necessary to present and implement them. And to get a job? Figure out your value (everyone has value). Get to know people. And be prepared to be useful.
Here's the deck: