Inspiration of the Musical Sort

OK - update on the below... the video has now been viewed more than 6.5 million times (since launching early last week) and has garnered the attention of The Wall Street Journal and Business Week bloggers, not to mention the music community. For interesting details on the behind-the-scenes info (and to see what State Farm did invest), click here. Now the burning question, from a social media aspect... "Was it worth it?"
----------------
2 days and 1.2 million views later, OK Go's new video for "This Too Shall Pass". Amazing.
And see part 1 of the Making Of.



Not sure what State Farm kicked in (or why, exactly) to be a part of it, but 1.2 million+ views can't be a bad ROI.