[Serial comma warning.] Words, pictures, video, illustrations, data, podcasts, white papers, slideshows, etc. Defining, structuring, managing, and relating it all to the users needs and the organizations goals. Oh, and of course, the organizations capacity for management.
"Content strategy is an emerging field of practice encompassing every aspect of content, including its design, development, analysis, presentation, measurement, evaluation, production, management, and governance."
Everything you'll want to know about Content Strategy unless you are a Content Strategist.
I attended a Meetup of Content Strategy Seattle this last Wednesday and encourage you to check it out for yourself. Since I'm lazy, I'll just drop in the Livestream cast below. (see previous event Livestreams here)