Fantastic (and fun) outdoor ad work I just ran across by Leo Burnett for McDonald's in London, and thought I'd pass along. What a way to get people to interact with your brand and perpetuate the good vibes by sharing with friends and family.
I found this on a site called "Brilliant Useful," which I'll add to the Creative section on this blog. Great way to see a lot of amazing work and break-thru media from around the world.
Another example, from Korea for Nikon:
Nikon put this in a shopping mall, with the red carpet leading to their store. Motion sensors and flashes embedded in the ad made everyone feel a little special.