Some people have already gotten the message. Some are hanging on to the very last dangling threads of hope. Which way do you lean?
Showing posts with label Digital. Show all posts
Showing posts with label Digital. Show all posts
Wednesday, March 24, 2010
Wednesday, February 24, 2010
Continuing our Digital Discussion - "Digital Nation"
A couple months ago, John Gaines from Microsoft visited OCA for a discussion on "Going Digital." During our meeting, he brought up author Marc Prensky's "Digital Natives, Digital Immigrants" dissertations to highlight the fact that we need to be well-aware of the differences between the two in today's high-tech society. (For a summary, read my notes from the 12/18 meeting.
Below is the trailer for PBS Frontline's recent documentary, "Digital Nation," which takes the discussion to newer depths - not just examining how digital media is affecting work (from our context in December), but how digital media is influencing so much more.
"Within a single generation, digital media and the World Wide Web have transformed virtually every aspect of modern culture, from the way we learn and work to the ways in which we socialize and even conduct war. But is the technology moving faster than we can adapt to it? And is our 24/7 wired world causing us to lose as much as we've gained?"
For much more information, and to watch the full 90-minute program, visit Frontline's Digital Nation "life on the virtual frontier" page.
Below is the trailer for PBS Frontline's recent documentary, "Digital Nation," which takes the discussion to newer depths - not just examining how digital media is affecting work (from our context in December), but how digital media is influencing so much more.
"Within a single generation, digital media and the World Wide Web have transformed virtually every aspect of modern culture, from the way we learn and work to the ways in which we socialize and even conduct war. But is the technology moving faster than we can adapt to it? And is our 24/7 wired world causing us to lose as much as we've gained?"
For much more information, and to watch the full 90-minute program, visit Frontline's Digital Nation "life on the virtual frontier" page.
Thursday, February 18, 2010
Notes from 2/12/2010 OCA Meeting, Job News
Job News!
Congrats to Laurie Krisman, who recently accepted an offer to work with MD² International.
Last week's meeting focused on personal introductions. Constructive feedback was offered after several people went through revamped elevator pitches. And Kelly Evans was the 1st to walk the group through a longer presentation on himself.
Social Media Volunteers
Paul Verner and Dana Pruiett have kindly volunteered to help manage the posting of event and seminar information. Paul will update our LinkedIn group page, and Dana will update the Blog. If you have information regarding a specific upcoming item, please send both of them an e-mail and cc: me. Thanks!
- vernerpk@msn.com
- d.pruiett@hotmail.com
Congrats to Laurie Krisman, who recently accepted an offer to work with MD² International.
Last week's meeting focused on personal introductions. Constructive feedback was offered after several people went through revamped elevator pitches. And Kelly Evans was the 1st to walk the group through a longer presentation on himself.
Social Media Volunteers
Paul Verner and Dana Pruiett have kindly volunteered to help manage the posting of event and seminar information. Paul will update our LinkedIn group page, and Dana will update the Blog. If you have information regarding a specific upcoming item, please send both of them an e-mail and cc: me. Thanks!
- vernerpk@msn.com
- d.pruiett@hotmail.com
Monday, December 21, 2009
Notes from 12/18 OCA Meeting
Welcome to new member Carl Larson. Carl, a recent graduate from UW, last worked as a Marketing Assistant with NW Territorial Mint when, unfortunately, the company relocated to Nevada.
John Gaines, from Microsoft, was our guest speaker and covered the topic of "Going Digital."
- We first discussed "Digital Natives / Digital Immigrants," the difference between the two, and why we should be aware of each as we seek jobs in the digital realm. The term Digital Natives refers to students, K through college, who represent the first generations to be surrounded by and using the tools of the digital age: computers, video games, cell phones, digital music players, etc.
According Marc Prensky, who coined the phrase, they "think and process information fundamentally different from their predecessors." On the flip side (and that phrase, which all too well is a great example of the difference) is the group he calls Digital Immigrants. "Today's older folk were 'socialized' differently from their kids, and are now in the process of learning a new language." We're adapting to their environment and learning to teach, work, and communicate in new ways.
[Author's Note: I'm currently living this difference, with a 3-year-old who, this summer, asked why I couldn't play The Killers' "Human" video on my phone. (My kids don't listen to Elmo or The Wiggles. Give 'em Johnny Cash, The Beatles, Bruce Springsteen, and yes, The Killers) "Because mommy has the iPhone, Tommy." And why I also have a 5-year-old home on holiday break who's not being subjected to game shows and soap operas, but rather can watch any number of PBS 'educational' cartoons recorded on the DVR. Because of examples like these, I'd also add "... a life of, and need for, instant gratification" to Prensky's dissertations.]
John shared links to two articles by Prensky, which while written in 2001 (with no reference to the advent of Google, Facebook or Twitter), provide a basis for understanding the digital chasm between these generations.
Digital Natives, Digital Immigrants
Digital Natives, Digital Immigrants - Part 2
- John and the group also discussed the importance of having an online presence: a blog, a web site / digital portfolio... something that literally demonstrates to hiring managers that you have the chops to put one together. John suggested BigBlackBag.com as a great resource for putting together a personal web site.
- We also talked about our ability to build digital street cred with the relative ease of which we can now shoot, edit, and post videos. John did it. Landed a job with Microsoft. Are they directly related? No way to tell, but it helped. I brought up another example, where former OCA member, Arik Abel, did the same thing with an experiment he called "The Unemployed Gourmet." Now Arik is employed full-time at the user-generated advertising company, Zooppa.
- Lastly, John talked about the need to understand the real difference between Traditional and Social marketing. Traditional marketing creates a one-to-many relationship with the consumer, whereas social marketing involves the consumer in a many-to-many relationship. Companies (and job seekers) looking to leverage social media and marketing need to realize that it should be viewed as a communications strategy and not just a tactic.
John Gaines, from Microsoft, was our guest speaker and covered the topic of "Going Digital."
- We first discussed "Digital Natives / Digital Immigrants," the difference between the two, and why we should be aware of each as we seek jobs in the digital realm. The term Digital Natives refers to students, K through college, who represent the first generations to be surrounded by and using the tools of the digital age: computers, video games, cell phones, digital music players, etc.
According Marc Prensky, who coined the phrase, they "think and process information fundamentally different from their predecessors." On the flip side (and that phrase, which all too well is a great example of the difference) is the group he calls Digital Immigrants. "Today's older folk were 'socialized' differently from their kids, and are now in the process of learning a new language." We're adapting to their environment and learning to teach, work, and communicate in new ways.
[Author's Note: I'm currently living this difference, with a 3-year-old who, this summer, asked why I couldn't play The Killers' "Human" video on my phone. (My kids don't listen to Elmo or The Wiggles. Give 'em Johnny Cash, The Beatles, Bruce Springsteen, and yes, The Killers) "Because mommy has the iPhone, Tommy." And why I also have a 5-year-old home on holiday break who's not being subjected to game shows and soap operas, but rather can watch any number of PBS 'educational' cartoons recorded on the DVR. Because of examples like these, I'd also add "... a life of, and need for, instant gratification" to Prensky's dissertations.]
John shared links to two articles by Prensky, which while written in 2001 (with no reference to the advent of Google, Facebook or Twitter), provide a basis for understanding the digital chasm between these generations.
Digital Natives, Digital Immigrants
Digital Natives, Digital Immigrants - Part 2
- John and the group also discussed the importance of having an online presence: a blog, a web site / digital portfolio... something that literally demonstrates to hiring managers that you have the chops to put one together. John suggested BigBlackBag.com as a great resource for putting together a personal web site.
- We also talked about our ability to build digital street cred with the relative ease of which we can now shoot, edit, and post videos. John did it. Landed a job with Microsoft. Are they directly related? No way to tell, but it helped. I brought up another example, where former OCA member, Arik Abel, did the same thing with an experiment he called "The Unemployed Gourmet." Now Arik is employed full-time at the user-generated advertising company, Zooppa.
- Lastly, John talked about the need to understand the real difference between Traditional and Social marketing. Traditional marketing creates a one-to-many relationship with the consumer, whereas social marketing involves the consumer in a many-to-many relationship. Companies (and job seekers) looking to leverage social media and marketing need to realize that it should be viewed as a communications strategy and not just a tactic.
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